[et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” custom_padding=”110px|||” custom_padding_phone=”0px||0px|” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” custom_padding_last_edited=”on|desktop” disabled=”off”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” use_custom_gutter=”off” custom_padding=”||0px|” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” custom_margin=”||0px|” custom_padding=”||0px|” disabled=”off”]

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”30px|||” custom_padding_phone=”0px|0px|0px|0px” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” padding_2_last_edited=”on|phone” module_class=”blog” custom_padding_last_edited=”on|phone” disabled=”off”][et_pb_column type=”2_3″][et_pb_post_title admin_label=”Post Title” title=”on” meta=”on” author=”off” date=”on” date_format=”F j, Y” categories=”on” comments=”off” featured_image=”on” featured_placement=”below” parallax_effect=”on” parallax_method=”on” text_orientation=”left” text_color=”dark” text_background=”off” text_bg_color=”rgba(255,255,255,0.9)” meta_font_size=”12″ meta_text_color=”#ffffff” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” custom_css_post_title=”font-weight: 600;” disabled=”off”]

[/et_pb_post_title][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font=”Roboto||||” text_font_size=”16px” use_border_color=”off” border_style=”solid” disabled=”off” border_color=”#ffffff”]

Confused about where to start with your Facebook ads?

I get it.

There are so many different targeting options on Facebook and it seems like new ones launched every day. It’s like a full time job keeping up with all of these platform changes!

A lot of businesses that I talk to are feeling a sense of overwhelm about who they should target when they start out with their ads. Here are just a few of the options currently available:

And there are an endless number of combinations that you could create from the list above. There are more, but let’s get to the point.

Who should you target when you are first starting out?

I like to start with the low hanging fruit – people that are already familiar with the brand that I’m promoting. This means that the traffic is a little warmer and they don’t need as much nurturing and convincing to move along the sales funnel.

So, when we first start working with a client at Crush Campaigns here are the audiences we target first:

Once you have defined the audiences that you are targeting when you’re starting out – it helps with the process of coming up with images and ad copy that the audience will respond to. Then when you get a formula down, you can expand into broader targeting based on interests, buying behaviors, job roles, and more.

Hopefully that simplifies the process and helps you set up your next Facebook ad campaign for success!

[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″][et_pb_search admin_label=”Search” background_layout=”light” text_orientation=”left” exclude_pages=”on” exclude_posts=”off” hide_button=”off” placeholder=”Search blog…” field_bg=”#ffffff” input_font=”Montserrat||||” input_font_size=”16px” input_text_color=”#cbcdd5″ input_letter_spacing=”0px” input_line_height=”1em” button_font_size=”14px” button_text_color=”#ffffff” button_letter_spacing=”0px” button_line_height=”1em” custom_margin=”||57px|” custom_margin_phone=”||20px|” custom_margin_last_edited=”on|phone” custom_css_input_field=”border-radius: 50px;||height: auto !important;” custom_css_button=”border-radius: 50px !important;||background: #5BB500;||border: none;|||| top: 5px;|| right: 5px !important;|| bottom: 57px;|| background: url(https://www.crushcampaigns.commwp-content/uploads/2017/01/search-ic.svg) no-repeat center / cover;|| width: 31px;|| height: 31px;” disabled=”off”]

[/et_pb_search][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” custom_margin=”||80px|” disabled=”off”]

[activecampaign form=1071]

[/et_pb_text][et_pb_blurb admin_label=”Blurb” title=”James Dickerson” url_new_window=”off” use_icon=”off” icon_color=”#7EBEC5″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ image=”https://www.crushcampaigns.comm/wp-content/uploads/2017/01/James.png” icon_placement=”left” animation=”off” background_layout=”light” text_orientation=”left” max_width=”48px” use_icon_font_size=”off” header_font=”|on|||” header_font_size=”14px” header_text_color=”#e63c68″ body_font=”Roboto||||” body_font_size=”12px” body_text_color=”#8f94a3″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_css_blurb_image=”width: 48px ” custom_css_blurb_title=”text-transform: none;||margin-top: 5px” disabled=”off”]

Founder of CrushCampaigns

[/et_pb_blurb][et_pb_cta admin_label=”Call To Action” button_url=”#” url_new_window=”on” button_text=”Learn More” use_background_color=”on” background_color=”#7EBEC5″ background_layout=”dark” text_orientation=”center” body_font_size=”15px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_padding=”20px|20px|30px|20px” custom_button=”on” button_text_size=”14px” button_border_width=”1px” button_border_radius=”100px” button_letter_spacing=”0″ button_font=”|on||on|” button_use_icon=”off” button_icon_placement=”right” button_on_hover=”on” button_border_radius_hover=”100px” button_letter_spacing_hover=”0″ custom_css_before=” position: absolute; || content: ”; || pointer-events: none;|| z-index: 10; || background: inherit;|| background: #E6483F;|| margin-top: -25px;|| left: 25px;|| width: 15px;|| height: 15px;|| -webkit-transform: translateX(-50%) rotate(45deg);|| transform: translateX(-50%) rotate(45deg);” custom_css_main_element=”border-radius: 4px;|| background: #E6483F;|| background: -webkit-linear-gradient(#E6483F, #E63C68);|| background: -o-linear-gradient(#E6483F, #E63C68);|| background: -moz-linear-gradient(#E6483F, #E63C68);|| background: linear-gradient(#E6483F, #E63C68);” custom_css_promo_description=”text-align: left;” disabled=”off”]

Want to acquire more customers? Learn how our products and services can improve your lead generation, mobile, or e-commerce growth today.

[/et_pb_cta][et_pb_sidebar admin_label=”Sidebar” orientation=”left” area=”et_pb_widget_area_1″ background_layout=”light” remove_border=”on” header_font=”Montserrat||||” header_font_size=”12px” header_text_color=”#676d7e” header_line_height=”19px” body_font=”Montserrat||||” body_font_size=”16px” body_text_color=”#323e5f” custom_css_main_element=”margin-top: 50px;” custom_css_title=”margin-bottom: 10px;” disabled=”off”]

[/et_pb_sidebar][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” custom_padding=”0px||0px|” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” disabled=”off”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off”]

[activecampaign form=1074]

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

Leave a Reply

Your email address will not be published. Required fields are marked *