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Great, so you’ve spent thousands of dollars creating your powerful mobile app that’s ready to knock users socks off, but you have no idea how to advertise it, ahh! Creating a practical mobile application is only half the work, without using the right avenues to market your product, all that hard work will have been for nothing. Our ultimate list of places to advertise your mobile app is a one-way fast track to get maximum exposure in the shortest amount of time.

1. Start from the inside

It should go without saying that you should be alerting everybody on your email list, social media profiles, website and even employees of your new wonder app. Exhaust every internal avenue possible, after all it’s targeted marketing and it doesn’t cost you a single cent.

2. Google Play and Apple App store

Google Play and the Apple App store are the two biggest app markets in the world, not putting your app on either would just be insane and the equivalent of committing mobile app suicide. However, there’s more to listing an app on either store than just sending it in for approval and hoping users will download. Your first step should be do search engine optimization (SEO) research to gain a better understanding for the keywords you want your app to rank for.

Once identified, create an engaging app description leveraging the keywords alongside some stunning images to get people downloading your app. Don’t underestimate how important a good description and images can be to the success of your app.

3. Amazon Apps

Any market Amazon walks into it dominates, e-commence, eReaders, audio books and now mobile apps. Amazon provides one of the easiest checkout processes on the Internet and having your app placed in their store can really help brand your business in a much higher regard.

Placing your app in Amazon Apps allows you to market to a wider range of platforms such as the Kindle Fire, which can play Android and iOS apps. Although the Amazon App store is relatively small compared to Google Play or the Apple App store, it’s been growing rapidly each year and we only expect this trend to continue.

4. Google Display Network

Google Display Network (GDN) is a medium overlooked by many, but deadly when executed correctly. GDN works by placing your advert on various related websites and mobile apps to gain more exposure to a targeted audience. Advantages of using GDN include:

• Reaching a global audience
• Results of campaigns are measurable using useful metrics
• Use of keywords, audience and network usage ensure targeted campaigns
• Various prices models including PPC,CPM,CPC and CPA

Google is the best in the business when it comes to advertising anything on the Internet, and there’s no better place your campaign start Google Display Network.

5. Register your App on Facebook and other social media sites

As the rise of apps become every more popular, Facebook are staying one step ahead of its competition by creating the App Dashboard manager for businesses. Here you can register your app and receive a unique app ID to mange your ad when you start your campaign. Facebook App Dashboard will let you fill in information about your app, upload pictures and ultimately allow you to place a link to where they can download it.

Why is Facebook so awesome? Well first of all, 78% of Facebook users in the US interact with the site using a mobile device, according to a study carried out by TechCrunch. This means users who come across your mobile app advert are much more likely to download since they are already on a mobile device. Secondly, Facebook allows you to target your audience based on several important factors such as location, age, gender, interests and much more.

The metrics on your ad campaign can later be viewed to tweak certain aspects to maximize your downloads. Facebook are not the only social media with their own specialist platform to raise awareness for your mobile app. Twitter earlier this year announced their own mobile app promotion services to help businesses get their apps to the people who need them most. Since most people view Facebook and Twitter on mobile devices, creating ads on both sites is a MUST!

App promotion networks

App promotion networks work by placing your ad in other mobile apps to increase downloads. Some are free while others charge on a cost per install or cost per download basis. A benefit to use such networks is you’re targeting users already on mobile devices, meaning they are only one tap away from downloading your app.

There are many app promotion networks to choose from, and here are our pick of the bunch:

AppFlood – they operate as a cross promotion network and offer a free service to all users.

Appia– is said to provide over 1 million downloads per week over their network.

Applifier – works by giving you one download each time the ads in your own app provide a download for another customer. Applifier is free to use.

Cross platform markets

There are hundreds of cross market platforms that offer mobile apps for Android, Windows, iOS and Blackberry. Here are our recommendations:

GetJar -is a cross platform marketplace that currently boasts over 3 million downloads per day with over 350,000 mobile applications. Getjar was also the first store to release Angry Birds which became an instant hit with users all over the world.

Mobango – the biggest rival of Getjar, Mobango is a unique in that all the apps are free. Their store currently holds more than 100,000 mobile apps and averages around 1 million downloads per day.

Opera– ranks as the 5th largest app store in the world with over 300,000 apps and more than 100 million unique visitors each month.

In a crowded marketplace with over 1 million mobile apps, it’s quite easy for your app to go unnoticed and just collect dust. Our ultimate list offers you several distinctive ways to advertise your app to gain maximum exposure in the shortest possible time. Don’t make the mistake other businesses make by simply placing them in a few stores and hoping they get downloads. Using a balanced approach of paid advertising, cross and internal promotion is the most effective way to get more downloads for your mobile app than you could ever imagined.

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Want to acquire more customers? Learn how our products and services can improve your lead generation, mobile, or e-commerce growth today.

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