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For businesses who regularly use Facebook as a way to advertise and promote, you may have noticed a recent drop in organic reach of your posts over the last month. A few months ago, Facebook announced they will be changing their algorithm in 2015 to decrease the organic reach of Promotional Posts for businesses.

Current reports showed that in 2014, the average Facebook Fan Page only reached around 2% of followers, this number is set to decrease in 2015.

“Does this mean Facebook is useless as a marketing platform?”

No, far from it.

While Facebook will make it much more difficult in 2015 for your business to promote and advertise, this article offers the latest up-to-date strategies on how you should be running your Facebook marketing strategy in 2015.

What is changing on Facebook?

Before you adjust your businesses’ Facebook strategy in 2015, you need to know what changes Facebook is making to help you plan your next move. Facebook released an in-depth article in November 2014, addressing that users complained about seeing too much promotional updates and content on their daily news feeds.

This included content such as:

Facebook is listening to their users and will be adjusting their algorithm this month. While these updates will be annoying for businesses it shouldn’t really come as a surprise. Facebook is a social media platform and not a free online marketplace for businesses to constantly spam their products.

With your back against the wall on Facebook, what is the best way to utilize the giant social media network in 2015?

How to run your Facebook Page in 2015

Online marketing is always changing and to stay ahead of your competitors you need to be ready to adapt. Facebook has over 1 billion users and will always be an amazing platform to sell and find a constant supply of leads.

Follow these 5 tips to get ahead in 2015.

1. Post engaging content

Facebook is an interaction platform and needs at least two or more people communicating with each other. One of the changes Facebook is making is to give less weight to recycled content. To increase your organic reach you need to constantly be providing fresh, informative and engaging content. Instead of posting rehashed blog updates or pictures that your followers have already seen, create new blog posts that force them to engage, pictures and videos they want to see.

You need to be honest in your updates, Facebook is no dummy and they are fully aware of ‘click-bait’ style updates which trick users into clicking your post.

Creating content that users want to see will give your posts a bigger organic reach. Most businesses are unaware that if after a certain period of time a follower fails to interact with any of their updates, the Facebook algorithm reduces the amount of content that appears on their feed from your page.

 2. Think outside the box

Facebook is changing their algorithm quite simply because most businesses use it for the sole purpose of driving sales. Facebook can be used in a hundred ways depending on your business, customers can make appointments, give reviews or ask questions.

 

For example, It’s a safe bet to say that your customers log into Facebook several times a day while only checking their email once or twice at the most. Why not transform your page into a customer service outlet? It will be a much better way to contact your business than email and has a much more personal touch.

 3. Invest in Promotional Posts

An article written at Adage showed that organic reach for Facebook businesses is as low as 2.11%. For every 1,000 fans, on average 21 people will see your next Facebook update. It’s should be quite obvious Facebook is trying to get businesses to pay to advertise.

If your business is releasing a new product or has an exciting article you want followers to know about, pay to promote it. Facebook advertising is extremely cheap in relation to the return on invest your business can gain if you know what you’re doing.

Your best way to maximize each cent you spend it to understand how Facebook advertising works, luckily we have tons of free resources at Crush Campaigns:

1 – 6 Essential Steps to Generate Quality Leads Using Facebook

2 – How to Pick the Best Facebook Paid Ad Strategy for your Campaign

3 – Creating the Perfect Facebook Ad – Step-by-Step Playbook

4 – Top 25 Facebook Marketing Articles

These should help you on your way. If you simply don’t have the time to run your own Facebook marketing campaign and need help from experienced professional, get in touch with us today. It will be the smartest thing you ever do.

4. Learn how the Facebook algorithm works

The better you know something the better you can use it, this theory applies with the Facebook’s algorithm too. Once you understand what it likes and doesn’t like, you can streamline your Facebook strategy to implement all the things the algorithm likes.

To get you started here are some things the algorithm loves:

The algorithm hates:

It’s pretty clear cut that the algorithm prioritizes organic engaging content (tip #1) over poor attempts of marketing or trickery. Follow the bullet points above for your next post update and notice the difference.

5. Educate your fans

The average Facebook user will have absolutely no idea about the new Facebook changes, unless you tell them. Most will still want to see your updates and keep up-to-date with the latest news, why else would they have liked your page? On every Facebook page is a “Get Notifications” checkbox which alerts users each time a page has created a new post update.

Make them aware of the new changes and tell them if they want to be alerted of every new update you make, to tick the checkbox on your page. The best way to inform your followers is to run a CPM Facebook Ad which is targeted only at people who have liked your page.

The cost of a CPM Facebook Ad is really cheap and an amazing investment to keep future organic reach high.

Key takeaways

Many businesses as of late have gone off the mark with Facebook and stopped using it as a way to educate, inform and interact with their followers. Instead they have focused on creating sales-driven content ignoring what Facebook was intended for, to socialize.

Be geared up to create a lot more engaging content in 2015 that gains user interest and be prepared to pay for promotional content.

Keep in mind these changes have been implement because your leads, customers and clients were not satisfied with the way many businesses are using Facebook. The way to break ahead in 2015 will be to follow our 5 extremely useful tips to get the most out of your Businesses’ Facebook page.

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Founder of CrushCampaigns

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Want to acquire more customers? Learn how our products and services can improve your lead generation, mobile, or e-commerce growth today.

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2 Responses

  1. I am confused about #5. I tried a post with the explanation, a good image to show folks how to “Get Notifications”, was willing to pay $60 to boost it and it got rejected saying it referenced “Facebook” or something referring to Facebook. Duh. Redid it. Took out all references to FB and it still won’t let me boost it. How are you doing these CPM Ads you are suggesting?

    1. Hey Deb, what was the reason they rejected it? They usually provide one. Thanks. How much of your image was text? Facebook only allow 20% of the image to be text.

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