[et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” custom_padding=”110px|||” custom_padding_phone=”0px||0px|” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” custom_padding_last_edited=”on|desktop” disabled=”off”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” use_custom_gutter=”off” custom_padding=”||0px|” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” custom_margin=”||0px|” custom_padding=”||0px|” disabled=”off”]

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”30px|||” custom_padding_phone=”0px|0px|0px|0px” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” padding_2_last_edited=”on|phone” module_class=”blog” custom_padding_last_edited=”on|phone” disabled=”off”][et_pb_column type=”2_3″][et_pb_post_title admin_label=”Post Title” title=”on” meta=”on” author=”off” date=”on” date_format=”F j, Y” categories=”on” comments=”off” featured_image=”on” featured_placement=”below” parallax_effect=”on” parallax_method=”on” text_orientation=”left” text_color=”dark” text_background=”off” text_bg_color=”rgba(255,255,255,0.9)” meta_font_size=”12″ meta_text_color=”#ffffff” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” custom_css_post_title=”font-weight: 600;” disabled=”off”]

[/et_pb_post_title][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font=”Roboto||||” text_font_size=”16px” use_border_color=”off” border_style=”solid” disabled=”off” border_color=”#ffffff”]

Install ads are everywhere.

Not only are they on my social feeds, they’re on the content sites that I visit, and they’re in the other apps that I use. Right now, the marketing (at least the paid side) of mobile applications feels very push oriented. And that’s fine, in many cases it can make sense economically – low cost installs targeted to your audience can result in a customer acquisition cost that’s lower than your lifetime value. However, it’s much harder than just throwing up some install ads and reaching profitability as experienced marketers know.

Lately I’ve been reading a lot of Gary Vaynerchuk’s content on why every company should become a media company and it has me thinking about the future of marketing opportunities for applications in a mobile first, social first world.

How can companies create content designed to attract the right users to their app, instead of pushing install ads? Sure, you could focus on blog content creation, building an audience in your market using social platforms, collecting email addresses, and more, but doesn’t that feel like it’s the playbook for a desktop world? It doesn’t feel cohesive and natural yet, each channel still feels like it’s own silo.

Bite sized content on Vine, Instagram, and Snapchat is easily consumed and it’s optimized for touch. The right combination of platform & content on these applications can result in extremely fast audience growth and overnight successes. And it’s still the wild west. It’s early and advertising opportunities aren’t yet available to the mainstream. But I think these apps give us a glimpse into the future of what mobile marketing can (and should) be. Ads will be bite sized content, and that will expand beyond the platforms in which it initially lives (much like Install Ads are within other apps and on content sites).

Perhaps there will be even be a communication medium other than email that allows marketers to drip this kind of content to an audience that has opted-in in ways other than entering an email address. Perhaps you’ll see a GIF or a short video style message and hold your thumb on it to subscribe for more – the new version of a lead magnet, or a new form of inbound marketing.

It’s exciting times for mobile and I’m looking for who’s hacking these platforms to drive organic user growth, because I believe that will show us what the future truly holds for mobile.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″][et_pb_search admin_label=”Search” background_layout=”light” text_orientation=”left” exclude_pages=”on” exclude_posts=”off” hide_button=”off” placeholder=”Search blog…” field_bg=”#ffffff” input_font=”Montserrat||||” input_font_size=”16px” input_text_color=”#cbcdd5″ input_letter_spacing=”0px” input_line_height=”1em” button_font_size=”14px” button_text_color=”#ffffff” button_letter_spacing=”0px” button_line_height=”1em” custom_margin=”||57px|” custom_margin_phone=”||20px|” custom_margin_last_edited=”on|phone” custom_css_input_field=”border-radius: 50px;||height: auto !important;” custom_css_button=”border-radius: 50px !important;||background: #5BB500;||border: none;|||| top: 5px;|| right: 5px !important;|| bottom: 57px;|| background: url(https://www.crushcampaigns.commwp-content/uploads/2017/01/search-ic.svg) no-repeat center / cover;|| width: 31px;|| height: 31px;” disabled=”off”]

[/et_pb_search][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” custom_margin=”||80px|” disabled=”off”]

[activecampaign form=1071]

[/et_pb_text][et_pb_blurb admin_label=”Blurb” title=”James Dickerson” url_new_window=”off” use_icon=”off” icon_color=”#7EBEC5″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ image=”https://www.crushcampaigns.comm/wp-content/uploads/2017/01/James.png” icon_placement=”left” animation=”off” background_layout=”light” text_orientation=”left” max_width=”48px” use_icon_font_size=”off” header_font=”|on|||” header_font_size=”14px” header_text_color=”#e63c68″ body_font=”Roboto||||” body_font_size=”12px” body_text_color=”#8f94a3″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_css_blurb_image=”width: 48px ” custom_css_blurb_title=”text-transform: none;||margin-top: 5px” disabled=”off”]

Founder of CrushCampaigns

[/et_pb_blurb][et_pb_cta admin_label=”Call To Action” button_url=”#” url_new_window=”on” button_text=”Learn More” use_background_color=”on” background_color=”#7EBEC5″ background_layout=”dark” text_orientation=”center” body_font_size=”15px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_padding=”20px|20px|30px|20px” custom_button=”on” button_text_size=”14px” button_border_width=”1px” button_border_radius=”100px” button_letter_spacing=”0″ button_font=”|on||on|” button_use_icon=”off” button_icon_placement=”right” button_on_hover=”on” button_border_radius_hover=”100px” button_letter_spacing_hover=”0″ custom_css_before=” position: absolute; || content: ”; || pointer-events: none;|| z-index: 10; || background: inherit;|| background: #E6483F;|| margin-top: -25px;|| left: 25px;|| width: 15px;|| height: 15px;|| -webkit-transform: translateX(-50%) rotate(45deg);|| transform: translateX(-50%) rotate(45deg);” custom_css_main_element=”border-radius: 4px;|| background: #E6483F;|| background: -webkit-linear-gradient(#E6483F, #E63C68);|| background: -o-linear-gradient(#E6483F, #E63C68);|| background: -moz-linear-gradient(#E6483F, #E63C68);|| background: linear-gradient(#E6483F, #E63C68);” custom_css_promo_description=”text-align: left;” disabled=”off”]

Want to acquire more customers? Learn how our products and services can improve your lead generation, mobile, or e-commerce growth today.

[/et_pb_cta][et_pb_sidebar admin_label=”Sidebar” orientation=”left” area=”et_pb_widget_area_1″ background_layout=”light” remove_border=”on” header_font=”Montserrat||||” header_font_size=”12px” header_text_color=”#676d7e” header_line_height=”19px” body_font=”Montserrat||||” body_font_size=”16px” body_text_color=”#323e5f” custom_css_main_element=”margin-top: 50px;” custom_css_title=”margin-bottom: 10px;” disabled=”off”]

[/et_pb_sidebar][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” custom_padding=”0px||0px|” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” disabled=”off”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off”]

[activecampaign form=1074]

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

Leave a Reply

Your email address will not be published. Required fields are marked *