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Becoming a successful social media marketer is not easy. We have all come across those try too hard Facebook and Twitter accounts that make us cringe so much we run away from our laptops.

Nobody wants to be that guy.

After reading this article you won’t be.

We will tell you the 6 major traits you need to adopt to become a successful social media marketer to crush online.

1. You must be able to build strong relationships

All successful marketers know meaningful relationships are the key to success. This includes relationships not only with your customers but your leads, clients and other businesses in your industry.

A Gallup study underlined the greatest entrepreneurs were those who understood the importance of relationships, be that with customers, employees or followers on social media accounts.

What you should do – Segment your followers on all social media channels into groups, for example, customers, clients, partners, leads etc. Now give each group an hour of your time a week and contact them through various social media channels your business uses.

Pro-tip: You should be giving away your knowledge, offering support, resources or sending out positive messages. Don’t spend an hour each week convincing leads why they need to purchase your products or preaching to customers about your promotion .

You should be looking to build relationships – not sales orders.

2. Always understand your customers’ desire

What customers wanted yesterday may not be what they want today. Keep on top of your customers’ needs and desires by using the latest marketing tactics is a trait of the best social media marketers.

What tactics do they use to keep on top of things? Neuromarketing.

Even social media has become a scientific process now!

Neuromarketing is the latest way to gain valuable metrics on followers. Methods such as measuring brain activity and how each group responds to images, text and copies is what the social media pioneers are using.

For example, property agents know that professionally photographed properties sell faster. Why is this? Well because home buyers get put off by poor quality photos that are shot at the wrong angle or don’t have enough light. This is why everyone is now hiring professional photographers when selling or renting out their property.

This is neuromarketing in practice.

What you should do – Think about using an online tool like DataHero. DataHero shows analytic data on how your followers interact with your content and analyzes which techniques are working and where you’re falling behind.

For example, they provide data on which images yield the best response, topics that receive the greatest engagement and what type of content is preferred by each follower group.

Once you have recognized what works, re-visit your social media marketing plan to see which areas you can tweak to give your followers more of the stuff they want and less of what they don’t.

3. Become a sponge

Not an actual sponge, that would make you totally useless except in the canteen.

Successful marketers (or people for that matter) are those who are always learning. Social media is not a static ecosystem, with each new social media platform hitting the web, wearable tech and unlimited ways to contact one another, the best social media marketers are in a continuous cycle of learning and adjusting.

Be that testing their own theories, creating case studies, or reading awesome blogs like ours.

What you should do – Follow the best social media blogs in the business such as KissMetrics, Hubspot and Crush Campaigns. Don’t just stop there, get in touch with other social media marketers to bounce off ideas and to get inspired.

The more time you spend around pro-active people, the more you will learn and innovate.

Pro-tip: One of the best ways I keep up with the learning curve is to see what others are saying online within my industry. This allows me to know what’s trending and understand what people want.

Entering your businesses’ keywords into an online tool like Sprout Social is a fantastic way to keep up with the latest trends and gather ideas to create more meaningful relationships (tip #1).

4. Spending time on the right stuff

Successful social media marketers understand that keeping yourself busy doesn’t correlate to success. Becoming a successful social marketer comes from spending time on tasks that make money.

Social marketers who don’t just reach their goals, but smash them to the ground are the ones who allocate their time on tasks that have the greatest impact to meet their company’s goals.

What you should do – First you need to decide which tasks should be prioritized to help reach your company’s goals. These can be:

5. Monitoring and improving

As mentioned earlier, the social media marketplace is a dynamic ecosystem and the best are always monitoring their results and seeking to improve.

What you should do – We don’t want to keep on beating a dead horse as we mention this in a lot of our articles so we will keep it short. Measure every campaign you run. Everything from the best time to post, content that yields the greatest engagement and offers that bring yield the best ROI.

You will never run a perfect social media campaign, but the next one you run should always be better than the last. The only way to achieve this is to monitor and improve.

Summary

Do you encompass or lack any of the traits above? When was the last time you spent an hour engaging with any of your followers online? Do you spend way too much time on tasks that yield very little in relation to the time spent doing them?

We would love to hear what traits you think make a successful social media marketer and whether we missed anything.

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