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It’s been a few weeks since I talked about my favorite social media platform, so I decided today is the perfect day to write an article on the best Facebook applications, and how they can help with your Facebook marketing strategy.

While Facebook offers some very advanced marketing features, if you want to sell, create engaging social media competitions or go that extra mile for customers, a Facebook Page is pretty limited. You can receive messages, upload content, run adverts but that’s about it.

Thankfully, that’s where Facebook applications come to the rescue.

What is a Facebook application?

According to Facebook, a Facebook app is a third-party application that is designed to enhance the Facebook experience. If you have a personal Facebook profile, you have probably been sent requests to play various games on Facebook, these are applications too.

Asides from games, there are some great Facebook apps that can enhance your Facebook Page. Here’s my top 5 Facebook applications with a short blurb on what they can achieve.

1. Parature

Parature is one of the best known third-party apps that offers live support, ticket submission forms and a knowledgebase on your Facebook Page. The app is fully customizable and lets you brand the support features to your business’s style.

If you’re looking for a more flexible and streamlined customer support, Parature is ideal for startups and small businesses.

Ideal for: improving customer service.

2. StoreYa

Wouldn’t it be great to have a store on your very own Facebook Page? Well now you can.

StoreYa is the leading ecommerce app on Facebook and is compatible with all popular ecommerce platforms. If your business already has an online store created with Magento, eBay, Etsy, Amazon or WordPress, you can seamlessly transfer products to StoreYa in just a few clicks.

What makes StoreYa awesome is the marketing option within the application. They include voucher popups for fans who visit your store, instant win competitions and other games where fans can win discounts.

storeya

StoreYa has a free plan but comes with limited features, paid plans start from $9.99 to list 500 products.

Ideal for: businesses who sell products online.

3. WooBox

WooBox is the Swiss Army knife of social media applications. They are used by more than 300 million brands and offer more than a dozen social media competitions. It has become pretty difficult to host Facebook contests without apps while still abiding by Facebook’s guidelines, which is what makes WooBox very attractive.

You can create competitions to capture email addresses, increase Page likes, giveaway vouchers, prizes, surveys and generate user submitted content.

Here’s a few examples of what a typical WooBox contest will look like:

facebook apps

Pricing plans start at $0 and offers only the simplest of features, while for $29/month you can create all types of contests for Pages with less than 20,000 fans.

4. AdEspresso

Do you find Facebook Insights pretty difficult to navigate, understand or limited in features? If you answered yet to any of the above, you may need a glass of AdEspresso.

AdEspresso gives you the ability to create multiple adverts at once, monitor campaigns and provide better analytical metrics on campaigns. If you’re a business that regularly creates adverts on Facebook, this Facebook app is perfect.

Ad Expresso

Prices start from $49/month and AdEspresso offers a 14 day free-trial for new users.

Ideal for: businesses who pay to promote on Facebook.

5. HootSuite

HootSuite is a social media management platform that covers Facebook, Twitter, Google Plus, WordPress, LinkedIn, Foursquare and Mixi. From one console you can create all your updates, schedule future posts, manage your analytics and inter-link social media accounts.

Their Facebook apps help you organize posts more efficiently and perfect for Facebook marketing teams with more than one person at the helm.

HootSuite is free to use but as with everything free, it comes with limited features The Pro version starts at just $8.99/month. If the Pro version doesn’t meet your needs, they offer an Enterprise plan but you need to contact them directly to get a price.

Ideal for: businesses who have several members managing their social media accounts.

Summary

There is more to Facebook applications than Candy Crush and Farmsville. It’s possible to create bespoke third-party apps for your business at a reasonable cost using the right team, or search the Facebook App search and see what best suits your needs.

If you don’t think my pick of the 5 best Facebook applications fits your business’s needs, read this awesome post on Social Media Examiner mentioning 75 Facebook applications to further enhance your Facebook Page.

 

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Founder of CrushCampaigns

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Want to acquire more customers? Learn how our products and services can improve your lead generation, mobile, or e-commerce growth today.

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