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Instagram Ads is officially here. After a lot of testing, Instagram is finally rolling out their new Ad platform to all businesses in select countries, including the US. If you don’t have Instagram Ads yet, you will soon.

While a lot of businesses and marketers are head-over-heels excited about getting started with Instagram Ads, knowing how to actually run the Instagram Ads is another thing. Fortunately, our Facebook Page was one of the first to get access to Instagram Ads, so we can give you the all-inclusive walk-through that you’ll need to get started with Instagram Ads.

The Benefits of Advertising with Instagram Ads 

IMG_8572While plenty of marketers and businesses have jumped on board and started running Instagram Ads the second they could, many more are just as skeptical. It’s a new ads system, and there’s plenty more than have been out there for a lot longer, which they may be familiar with, and they don’t see what the point is to start engaging users on Instagram.

There’s a lot of benefits to advertising with Instagram Ads, and while it’s normal to think “I’ll let them work out the kinks in the system before I start putting my money in,” Instagram Ads isn’t all that new of a system. Not only have they been doing extensive testing for quite a while with select businesses (Instagram Ads have been live for a while, but they’re just now rolling out to almost everyone else), Instagram Ads is piggy-backing off of Facebook’s Ad system—and we all know how powerful that is.

Instagram and Facebook are sister companies, and because of that, Instagram is getting access to Facebook’s highly refined ad system—including their renowned targeting. While Instagram is a newer platform and focuses on photo-sharing promoted with hashtags, Facebook has a lot more information on users that can make targeting on both platforms much more accurate.

In addition to the benefit of Instagram Ads coming ready-made with the strengths of Facebook Ads, there are a few more than shouldn’t be ignored, including:

How to Run Instagram Ads

Instagram Ads can be created through Facebook’s Power Editor, as if you were creating Facebook Ads. As of right now, you cannot create Instagram Ads just through the regular Ads manager—it has to be Power Editor.

To check to see if you have access to start creating Instagram Ads, go to Power Editor and open the page that allows you to create a new campaign (not an ad, or an ad set, but an actual campaign). When you hover over “clicks to website,” you’ll see a “New: Create Ads for Instagram” tag next to it. If you don’t have this yet, you’ll likely get access very soon.

how to run Instagram Ads

To create Instagram Ads, you’ll need to create ads under a campaign with objectives that support Instagram Ads, which are flagged with that same tag shown above. Right now, these objectives include:

After you create your new campaign, you can create the ad set and the actual ad by selecting the “Create an Ad” option, just as you normally would. You’ll be asked to connect an Instagram account.

how to run instagram ads

The rest of the ad creation process is similar to what you’re used to for Facebook Ads, with a few changes—some features for Facebook Ads aren’t offered for Instagram Ads (such as CTA buttons or carousel image ads), and some features will be new. You can choose to crop your image specifically for ideal Instagram dimensions, for example, as seen below.

run instagram ads

Once your ad is ready, make sure you preview it specifically using the Instagram preview before you launch it.

Screen Shot 2015-09-28 at 2.20.58 PM

Tips & Techniques for Success on Instagram Ads

Though Instagram Ads are new for most, there have been a few businesses that were able to test out Instagram Ads and help us shape what we know to be best practices of the platform before we even got started. Combining that with what we know about marketing on Instagram gives us a list of good tips and techniques to get started with success when taking a look at how to run Instagram Ads.

These current tips and techniques for success include:

running instagram ads

tips for instagram ads

Final Thoughts

Instagram Ads is offering us a new audience, platform, and branding opportunity, coming with the benefits of Facebook’s incredible tried-and-true (and continually improving) ads system. With soaring click-through rates and the chance to expand your reach to new audience members, it only makes sense to at least test out Instagram Ads for yourself and see how they perform for your business.

What do you think? Are you excited for Instagram Ads? Have you run any campaigns yet? Leave a comment and let us know what you think!

 

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Founder of CrushCampaigns

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Want to acquire more customers? Learn how our products and services can improve your lead generation, mobile, or e-commerce growth today.

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