[et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” custom_padding=”110px|||” custom_padding_phone=”0px||0px|” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” custom_padding_last_edited=”on|desktop” disabled=”off”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” use_custom_gutter=”off” custom_padding=”||0px|” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” custom_margin=”||0px|” custom_padding=”||0px|” disabled=”off”]

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”30px|||” custom_padding_phone=”0px|0px|0px|0px” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” padding_2_last_edited=”on|phone” module_class=”blog” custom_padding_last_edited=”on|phone” disabled=”off”][et_pb_column type=”2_3″][et_pb_post_title admin_label=”Post Title” title=”on” meta=”on” author=”off” date=”on” date_format=”F j, Y” categories=”on” comments=”off” featured_image=”on” featured_placement=”below” parallax_effect=”on” parallax_method=”on” text_orientation=”left” text_color=”dark” text_background=”off” text_bg_color=”rgba(255,255,255,0.9)” meta_font_size=”12″ meta_text_color=”#ffffff” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” custom_css_post_title=”font-weight: 600;” disabled=”off”]

[/et_pb_post_title][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font=”Roboto||||” text_font_size=”16px” use_border_color=”off” border_style=”solid” disabled=”off” border_color=”#ffffff”]

Email marketing is one of the most powerful tools ecommerce businesses have when looking to both nurture leads and drive ecommerce sales.

Why include email marketing in your strategy?

Email marketing has to be done right, however, if you want to reap the rewards. Done incorrectly, email campaigns can isolate users, annoy them, and get you sent right into the dark abyss of the spam folder.

In this post you’ll discover:

1. Email Marketing for Ecommerce: What You Need to Know

Email marketing often involves mass campaigns sent out to your audience (or segments of it) from your email list. Different email lists can include potential leads, warm leads, and current clients who have already purchased and are at varying stages of the sales funnel.

While some see email marketing as old-fashioned and less valuable than social media, they shouldn’t; email is nearly 40% better at helping a business acquire new customers than Facebook and Twitter.

[Tweet “Email is 40% better at helping a business acquire new customers than FB & Twitter”]

Why Ecommerce Businesses Need to Use Email Marketing

All ecommerce businesses (and even purely brick-and-mortar businesses) should be using email marketing as part of their marketing strategy. Being able to send a steady stream of message that are relevant to your audience can help foster relationships, keep you in the forefront of their minds, alert them to events like new products or sales, and help you drive sales.

All of these results are good, and with email marketing yielding an average 43,000% ROI, there’s no reason not to invest.

Email campaigns are particularly important for ecommerce businesses, who often lack the face-to-face interaction and rapport building other types of businesses will have. In fact, companies using email campaigns to nurture leads are able to generate 50% more sales ready leads—and a 33% lower cost.

[Tweet “Email marketing yields an average 43,000% ROI, there’s no reason not to invest”]

How Email Marketing Fits Into Your Overall Strategy

Use your email marketing list and emails to work with campaigns you’re running on social media by prompting your clients to follow you on Facebook.

Sync up your email campaigns to work with your blog; your blog can increase your readers, and you can continue to send your email list back to your blog post by sending them links to best performing content.

Craft a well-timed email and send it to the right audience to trigger a large number of sales, or any other type of desired action.

2. 5 Killer Email Marketing Strategies for Ecommerce Sales

Deciding to run email marketing campaigns focusing on ecommerce sales is a great start, but sending out a slew of emails to your list isn’t enough to cut it.

Email campaigns thrive when they’re strategically crafted and used according to specific focuses.

A. Using Series Strategically

We’re all familiar with email marketing campaigns that let us know about new products or promotions, but we also are used to “series” campaigns. Series campaigns are email messages that are triggered by a user’s action on your site, and are specific multi-email campaigns sent to the user based on those actions.

Each individual email within a campaign should have a specific call to action that you’re focusing on.

Series campaigns all ecommerce businesses should be using:

Series campaigns shouldn’t make your entire marketing strategy, but they should be part of it; being able to send a relevant message directly to a user based on their actions and stage in the digital marketing funnel can be highly effective—even if you’re just thanking them for signing up for your email list.

B. Creating a Strong Email

Even the best targeted and most well timed emails won’t do a lot of good if they aren’t well crafted. A well-organized, well-formatted, well-tested email is the only way you’ll see success from your campaigns.

In addition to creating a well organized email, you’ll want to test different parts of your campaigns. You should always test your copy, subject line, and CTA to see what your audience responds to best.

C. Writing the Email

Writing copy can be tricky; there’s a reason many small and large businesses hire experienced copywriters to do it for them. With the right strategies, however you can write killer copy yourself.

D. Audience Segmentation

Most email campaigns are often better suited to smaller segments within your whole audience.

By segmenting your audience and sending them messages, you can hit interested users with highly targeted messages that are relevant to them. This increases the likelihood of conversions.

Sending users the content that’s most valuable and relevant to them decreases your odds of getting sent to the spam folder.

Types of audience segmentation:

Ex. If you were a sports equipment shop, target a user who had previously bought your custom-made bike helmet and send them an email promoting your elbow or knee pads. This would be more effective than targeting your entire audience, which includes customers who only play tennis or only do yoga.

Segmenting based on interest and other demographics helps you connect with your audience on a more personal level, increasing emails performance and customer loyalty.

E. Adopting Different Campaigns like the Pros

It’s difficult coming new, exciting ideas. Take inspiration from the best.

3. Measurements & Metrics

When running any marketing campaign, evaluate how each individual campaign is performing.

To measure email marketing campaigns for ecommerce sales, there are a few specific metrics you want to watch for.

Many mail services like MailChimp offer email analytics that will provide you with this all this information (or at least the original numbers you need to calculate these metrics) and more; many offer pretty instanteous updates.

Knowing how your campaigns are measuring up and how your audience is responding will give you a clear idea of how well you are delivering your messages, and how to keep your audience engaged.

4. Key Takeaways

Email marketing can offer massive ROIs and can quickly drive sales; it can be even more effective, in many ways, than social media marketing (which shouldn’t be discounted, for the record).

Understanding how your email campaigns fit in with your total marketing strategies (such as with blog posts, promotions, or social media campaigns) can help you create campaigns that allow for integration across multiple platforms and strategies, strengthening your overall marketing campaign. Particularly once you’re utilizing our 5 email marketing strategies for ecommerce businesses to drive sales, the success, ROI, and results can be massive.

Like this post? Please share.

We can help you rapidly grow the customer base for your ecommerce store instantly.

Contact us now.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″][et_pb_search admin_label=”Search” background_layout=”light” text_orientation=”left” exclude_pages=”on” exclude_posts=”off” hide_button=”off” placeholder=”Search blog…” field_bg=”#ffffff” input_font=”Montserrat||||” input_font_size=”16px” input_text_color=”#cbcdd5″ input_letter_spacing=”0px” input_line_height=”1em” button_font_size=”14px” button_text_color=”#ffffff” button_letter_spacing=”0px” button_line_height=”1em” custom_margin=”||57px|” custom_margin_phone=”||20px|” custom_margin_last_edited=”on|phone” custom_css_input_field=”border-radius: 50px;||height: auto !important;” custom_css_button=”border-radius: 50px !important;||background: #5BB500;||border: none;|||| top: 5px;|| right: 5px !important;|| bottom: 57px;|| background: url(https://www.crushcampaigns.commwp-content/uploads/2017/01/search-ic.svg) no-repeat center / cover;|| width: 31px;|| height: 31px;” disabled=”off”]

[/et_pb_search][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” custom_margin=”||80px|” disabled=”off”]

[activecampaign form=1071]

[/et_pb_text][et_pb_blurb admin_label=”Blurb” title=”James Dickerson” url_new_window=”off” use_icon=”off” icon_color=”#7EBEC5″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ image=”https://www.crushcampaigns.comm/wp-content/uploads/2017/01/James.png” icon_placement=”left” animation=”off” background_layout=”light” text_orientation=”left” max_width=”48px” use_icon_font_size=”off” header_font=”|on|||” header_font_size=”14px” header_text_color=”#e63c68″ body_font=”Roboto||||” body_font_size=”12px” body_text_color=”#8f94a3″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_css_blurb_image=”width: 48px ” custom_css_blurb_title=”text-transform: none;||margin-top: 5px” disabled=”off”]

Founder of CrushCampaigns

[/et_pb_blurb][et_pb_cta admin_label=”Call To Action” button_url=”#” url_new_window=”on” button_text=”Learn More” use_background_color=”on” background_color=”#7EBEC5″ background_layout=”dark” text_orientation=”center” body_font_size=”15px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_padding=”20px|20px|30px|20px” custom_button=”on” button_text_size=”14px” button_border_width=”1px” button_border_radius=”100px” button_letter_spacing=”0″ button_font=”|on||on|” button_use_icon=”off” button_icon_placement=”right” button_on_hover=”on” button_border_radius_hover=”100px” button_letter_spacing_hover=”0″ custom_css_before=” position: absolute; || content: ”; || pointer-events: none;|| z-index: 10; || background: inherit;|| background: #E6483F;|| margin-top: -25px;|| left: 25px;|| width: 15px;|| height: 15px;|| -webkit-transform: translateX(-50%) rotate(45deg);|| transform: translateX(-50%) rotate(45deg);” custom_css_main_element=”border-radius: 4px;|| background: #E6483F;|| background: -webkit-linear-gradient(#E6483F, #E63C68);|| background: -o-linear-gradient(#E6483F, #E63C68);|| background: -moz-linear-gradient(#E6483F, #E63C68);|| background: linear-gradient(#E6483F, #E63C68);” custom_css_promo_description=”text-align: left;” disabled=”off”]

Want to acquire more customers? Learn how our products and services can improve your lead generation, mobile, or e-commerce growth today.

[/et_pb_cta][et_pb_sidebar admin_label=”Sidebar” orientation=”left” area=”et_pb_widget_area_1″ background_layout=”light” remove_border=”on” header_font=”Montserrat||||” header_font_size=”12px” header_text_color=”#676d7e” header_line_height=”19px” body_font=”Montserrat||||” body_font_size=”16px” body_text_color=”#323e5f” custom_css_main_element=”margin-top: 50px;” custom_css_title=”margin-bottom: 10px;” disabled=”off”]

[/et_pb_sidebar][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” custom_padding=”0px||0px|” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” disabled=”off”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off”]

[activecampaign form=1074]

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

Leave a Reply

Your email address will not be published. Required fields are marked *